The UBERWELL™ consumer actively invests in their health and well-being. Health conscious, but also tech savvy, socially connected, and skeptical, this dynamic and influential group of consumer is the driving force behind the upsurge of wellness-driven design, innovation, technology, products and consumer experiences.
“Understanding the complex mindset and evolving expectations of the ÜBERWELL™ consumer gives any business a substantial advantage over the competition. But staying ahead of the curve is even more relevant within the hospitality, commercial, and residential development arena where consumers concern over their well-being, when traveling, at work, and at home, is at an all time high”
Adria W Lake, owner & managing director of A.W. LAKE